Recession blues?
Or recession growth?
Why do some businesses survive and thrive, and others go under in a recession? It’s never as predictable as you would think, given the sector. Nine shops collapse, yet the 10th one grows; 90% of a sector shrinks, yet the other 10% expands. 
What’s going on?
Lucky Businesses
Businesses that thrive in difficult times are Lucky businesses. That is, they are run by people who (whether consciously or not) have attitudes and behaviours that create consistently lucky events.
They have a habit of meeting the right people at the right time, they somehow achieve their goals despite severe
setbacks, and they are always stumbling across new niches and new ways to collaborate or innovate.
For these people every disaster is a new opportunity, and they are business electro-magnets.
Bad Luckniks
Conversely, there are people who seem doomed to violate this ‘Luck System’. You have probably met hundreds of them: they alienate everyone they meet - or just avoid people altogether; have no plans, or quickly give them up when things go wrong; have no variety or creativity in their lives; and are driven more by their fears and compulsive desires than by any goal.
Add to that a tendency to disregard the red warning flags waving at them, and you have not just ‘no luck’, but plenty of ‘bad luck’.
Improved luck needs understanding
Most people sit somewhere in-between, of course - butwithout an explicit understanding of how you create your own Luck and where you need to make changes, you’ll probably stay there.
Here's where you learn how to be luckier
You can learn how: start by signing up for our free Luck Newsletter, which will entitle you to a free Luck System e-book!